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Why CRM Sucks USA Webinar


Tuesday, June 25, 2013 from 11:00 AM to 12:00 PM (PDT)

Why CRM Sucks USA Webinar

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Type End Quantity
Why CRM Sucks USA Online Webinar
USA PDT (Los Angeles) time zone.
Ended Free  

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Event Details

Free Webinar

Why CRM sucks

Why CRM Sucks
Free Webinar

A practical guide to the automation of sales and marketing

You get:


60 minutes of high-impact, relevant, actionable, business-building information

The Machine

The first three chapters of Justin’s upcoming book
(The Machine)


Free access to a 2.5 hour in-depth workshop (to round-out your knowledge of what we call Sales Process Engineering)


Free Webinar

There’s no question that CRM has failed to deliver on every one of its promises.

Salespeople hate it – and they are no more efficient than they were without it. Customer service has not improved. And management is no better informed.

But, few of us are comfortable with this admission! Deep inside, we all know that technology absolutely must have a big contribution to make to sales. Consequently, we daren’t admit defeat and return to the days of index cards and Dayplanner calendars.


This webinar confronts this dilemma head on.

You’ll discover the fundamental reason why CRM has consistently under-delivered (and, no, it has nothing to do with poor planning or poor execution).

You’ll learn why technology is critical to sales – more critical than you ever imagined.

And, more importantly, you’ll learn how to make the fundamental changes to the design of your sales function that absolutely must be made if you are to unleash the power of technology and remain competitive.

If you are struggling to improve sales (and marketing) performance you need to put your checkbook away (more technology is not the solution), suspend your disbelief, and organize for you (and your senior team) to attend this webinar.

It’ll be presented by Justin Roff-Marsh: our founder and the developer of Sales Process Engineering. Justin is uniquely qualified to present this event. He has sold, he’s managed sales people, he’s written code (he still does whenever) and he’s even built a productive development environment.

Obviously, this event contains a good dose of theory – after all, the problems we’re grappling with are fundamental in nature. But it also contains a good deal of practical advice.


You'll learn:


Why the system that promises to do everything will always disappoint


Why you should NEVER allow a vendor (VAR) to run your customization and integration project


Why you should spend as little as possible on software licenses


Why to avoid integrated ERP and
CRM applications


The specific applications you should use for online promotions (everything from landing pages, to blogs, lead-management services and webinars)


The three functions that your CRM should never be expected to perform


Why salespeople should never have input into the customization of the CRM


Why the customization of your CRM should start with the design of your management reports

Free Webinar

Who should attend?


Whether you are the CEO of a corporation, or owner-manager of a small business or consultancy firm, you will benefit immediately from the provocative insights and groundbreaking ideas presented in this webinar.


It will transform the way your company executes the revenue generating process and show how it is possible for each salesperson to perform up to Four Appointments a Day, Five Days a Week.

Free Webinar

Your presenter:
Justin Roff-Marsh


For over a decade, Justin has been a thought leader in Sales Process Engineering, a radical new approach to the design and management of the sales function.


He's in the latter stages of completing his second book (The Machine) and he edits a popular blog at


Justin leaves his audiences challenged, excited, and energized. By debunking myths, slaying sacred cows, and applying logical rigor to his arguments, he'll empower you to liberate yourself from the management-speak and baseless conventional wisdom that hold too much sway in today's bruising business environment.

Justin Roff-Marsh
Have questions about Why CRM Sucks USA Webinar? Contact Ballistix

When & Where

This is hosted by Click Webinar

Tuesday, June 25, 2013 from 11:00 AM to 12:00 PM (PDT)

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