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Why Closing is Hazardous to Your [Sales] Health

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You’ve heard the admonition “Always be closing” or “ABC.” Here’s the unconventional wisdom: If you’re focused on closing then you are actually hurting your sales.

The simple truth is: closing is not buyer-centric–it’s seller-centric. And all of us as buyers know what it feels like to have another person try to force their will on us—and deny it’s happening even while they’re doing it.

In this webinar, we’ll show you why closing is harmful and what you should be doing instead, including four best-practices to help you stop closing and start selling the trust-based way.

Hosted by Charles H Green, Author & CEO, Trusted Advisor Associates


FAQs

Who is this webinar for?

Our programs are best-suited to the following industries:

  • Management Consulting

  • Finance & Banking

  • Accounting Services

  • B2B Sales

  • Media & Advertising

  • Technology

  • Other high-price-point, complex products, and services

Our programs are best-suited for the following roles:

  • Sales & Business Development

  • Project, Account, and Relationship Managers

  • Internal Corporate Staff Functions

  • Customer Service & Support Functions

Will this webinar be recorded?

Yes. We will send a link out of the recording to all registrants after the webinar.

How can I contact the organizer with any questions?

Email: jason@mediastar.marketing


About TrustMatters Webinar Series

TrustMatters is an educational webinar series created in partnership between Trusted Advisor Associates and The Get Real Project, with a mission of sharing critical knowledge around the areas of trust and building stronger professional relationships.

TrustMatters offers a free, interactive webinar each quarter, featuring contemporary issues and learnings for organizations working to build deeper relations with clients and across internal teams.

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trustedadvisor.com/webinars

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