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Wholesale Success Workshop - SW Washington

WA State Department of Agriculture

Monday, January 22, 2018 from 8:00 AM to 5:00 PM (PST)

Wholesale Success Workshop - SW Washington

Registration Information

Registration Type Sales End Price Fee Quantity
General Registration
Includes lunch, full day workshop with expert trainer, 5th addition Wholesale Success Manual (over $85 value)
Jan 17, 2018 $15.00 $0.00

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Event Details

Wholesale Success & More!


NOT JUST FOR WHOLESALE GROWERS!  This definitive training builds capacity of farmers at all scales to sell into your markets of choice and tap the burgeoning demand for locally grown fruits and vegetables. Meet your buyers’ expectations with best practices for post-harvest handling, packing, food safety, and business management. Learn strategies to become more efficient and profitable.

Learn about:

  • Business & Crop Planning
  • Post-Harvest Handling
  • Packing & Grading
  • Working with Wholesale Buyers
  • Building Successful Relationships
  • Marketing Tips & Tricks


Participating farmers will receive a free copy of the Wholesale Success: A Farmer's Guide to Food Safety, Selling, Postharvest Handling and Packing Produce manual. Normally a $70 value, this 316 page manual is newly updated and in its fifth printing. Wholesale Success covers up-to-date best practices information on food safety, postharvest handling, packing, business management, marketing, and crop-specific profiles for over 100 crops.

The training will be led by Atina Diffley from FamilyFarmed. Atina Diffley is a farmer and author of the 2012 award-winning memoir, Turn Here Sweet Corn: Organic Farming Works. She will offer first-hand expertise, practical and scale appropriate systems, step-by-step recommendations, and group dialog for farmers to succeed in selling wholesale.

Monday, January 22nd 2018

8:30 am - Registration

9:00 am - 4:30 pm Workshop 

4:30 pm - Resources 


Lunch provided by WSU Clark County Extension

Workshop Location: Penguin Union Building (PUB) Room 258 B


Questions?  Contact Katie Lynd at 206-256-6110 or



This event is hosted by WSDA Regional Markets

The materials and training are provided by Family Farmed 

Funding provided in partnership by USDA Risk Management Agency under awayrd number RM17RMEPP522C013






Have questions about Wholesale Success Workshop - SW Washington? Contact WA State Department of Agriculture

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When & Where

Clark College
1933 Fort Vancouver Way
Penguin Union Building (PUB) Room 258 B
Vancouver, WA 98663

Monday, January 22, 2018 from 8:00 AM to 5:00 PM (PST)

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WA State Department of Agriculture

WSDA's Regional Markets Program supports the development of direct local and regional markets for Washington farm products with its Small Farm Direct Marketing and Farm to School programs. The Regional Markets team is a central point of information and guidance for Washington's food and farm businesses on best practices, offering  education, outreach, technical assistance, and special projects to increase sales opportunities and encourage development of local supply chains.

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Wholesale Success Workshop - SW Washington
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