Who Cares Wins

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Ex Libris

Nineveh Road


LS11 9QG

United Kingdom

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Event description
This event is the first of its kind and will provide practical knowledge of how to stimulate employee engagement through internal branding

About this Event

This event is the first of its kind and will provide practical knowledge of how HR professionals and internal communication leaders can stimulate innovation, engagement and productivity through integrated communication alignment. Research shows that aligning brand strategy with internal communication can help attract and retain talent, increase brand awareness and generate business growth. Transparent brand messages in internal communications can help to deliver trust and consistency around brand values. WPA Pinfold will demonstrate just how design and innovation can help lead this process.

This event is planned as an interactive two hours which will include speaker slots from leaders in the field of internal communications plus a look ahead at what’s to come in this sector. A key deliverable will be case studies promoting topics such as employee wellbeing and inclusion in a digital age.

We have a limited number of spaces available, so book your ticket today!

What You’ll Take Away

/ Practical examples of successful internal comms strategies from major brands such as Arriva and RWE

/ An understanding of how to build brand trust and consistency through internal comms

/ An awareness of how important innovation is in building employee engagement

The Importance

/ There is an increasing social responsibility to align wellbeing and inclusivity with brand purpose.

/ Employees are increasingly demanding that organisations portray human impact, that they value a diversity of perspectives, invest in support and provide digital experiences.

/ Companies operating mobile internal communications are more-able to demonstrate corporate values and provide functionality.

/ Seamless brand strategy can be achieved through a multi-channel, interactive internal comms programme.

/ Internal communication apps are increasingly being used to help companies reach remote staff and facilitate group conversations through instant communication. This is essential to providing uncomplicated, reliable and accessible sources of information.

Speakers Announced

Annette Gann

Annette Gann is the Director of Camden 360 Communications, which delivers projects relating to Social Responsibility, corporate employee engagement and business change communications. Formerly Director of Marketing for simulation consultancy, Lanner Group, Head of Communications for Finning - Caterpillar’s largest independent dealer, Annette has also worked extensively within the utilities sector. She provided employee communications support to Cadent Gas as they separated from National Grid to become an independent company and continues to support National Grid across a wide range of employee focussed communications programmes. Here she draws on personal experience to discuss the power of internal communications.

‘Do the right thing’: Annette will discuss the importance of aligning both corporate and personal purpose and values, when it comes to ‘doing the right thing’.

How internal communication supports employee engagement: Annette will share some examples of how internal communications can contribute effectively to the overall business strategy.

Helen Oldham

Helen Oldham is a Founder of an investor business, diversity consultant, investor and NED. Here she gives practical examples of how internal comms can drive change. She was previously Chief Publishing Officer for Johnston Press, owners of The Yorkshire Post, Scotsman and I newspaper.

How internal branding can create an emotional connection with the employer, including some examples of two-way branding: Helen will talk us through how The Yorkshire Post used a brand pivot to re-engage the internal audience.

How entrepreneurialism and creativity can be encouraged by effectively communicating employer brand values and strategy: Working with Sky, Helen developed a reverse mentoring project which helped increase engineer and call centre team diversity. Here she discusses the mechanics and the results.

Jodie Hill

Jodie Hill is the Managing Director and Employment Solicitor at Thrive Law, which offers a solutions-driven approach to helping businesses of all sizes with employment law, mental health and wellbeing. Here, she will inspire us with the ways that she’s been leading in her field. Jodie is also a tutor at London Expert Law Tutors Ltd and a part-time Law Lecturer at Leeds Beckett University.

How to improve mental health and wellbeing: A fellow within the Royal Society for Public Health, Jodie will discuss the importance of employment law and safeguarding the wellbeing of any workforce.

How your company can guide and support employees: Jodie will help us understand how we can offer the right solutions for our business needs.

Jo Hussey

Jo Hussey is the Director of Think People First, which works with companies to drive culture change and maximise employee performance. Previously the former Global Capability Development Manager (Interim) at National Grid, Head of Employee Engagement at HomeServe and Head of Employer Brand and Engagement at Nationwide Building Society – Jo will talk us through her HR initiatives.

How to drive culture change and increase employee performance: Jo will discuss retention through employee engagement.

Strategic employee touchpoints: Jo will discuss strategies required to ensure continued business success, and ways to embed new values and leadership behaviours for all employee touchpoints.


11:00 - Networking

11:20 - Introduction from Richard Hurst (Creative Director at WPA Pinfold)

11:35 - Speakers and Case Studies

12:20 - Q&A

12:35 - Light Lunch and Networking

This is a free event.

This is also an opportunity to grow your network, make connections and share ideas with other like-minded businesses. Event speakers from leaders in the field will be happy to answer questions.


Q/ Point of contact?


Q/ How do I get there?

A/ WPA is easily accessible by train and car – located a 15-minute walk away from Leeds train station and right next to the M621, with parking nearby.

Q/ Will there be food and drink provided?

A/ A light lunch will be provided as well as tea, coffee and water through-out the day.

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Date and Time


Ex Libris

Nineveh Road


LS11 9QG

United Kingdom

View Map

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