You know how we therapists are always telling people that they should learn about themselves and love themselves before others can really get to know and love them? Well, that goes for you and your business too. This session, we will be discussing your identity and that of your business. We will cover the issue of choosing to market with a specialization or as a generalist. We will discuss the pros and cons of each and begin to develop a business plan or vision that will eventually help define who you are as a business owner and how to make your practice stand out from the rest.
This is the second workshop in an 8-part series for Private Practice start-ups. For more on the other offerings throughout the year go to www.gwa-stl.com. Choose the ones you want to attend or sign up for all 8! By this time next year, you could own the practice of your dreams!
WHO SHOULD ATTEND:
Anyone thinking of starting a practice, has started a practice and needs a bit more guidance or support, professionals in practice that need help defining the practice, building it up further, or creating a stronger business plan.
WHO IS PRESENTING:
Casey Limmer, MSW, LCSW
Owner and CEO of Gateway Wellness Associates and St. Louis DBT, LLC
Casey has owned her own successful private practice for several years, managed clinical teams, developed fully funded social programing, taught clinical courses at Washington University in St. Louis and -- perhaps her most unique qualification for presenting this workshop -- has contributed to her parent's book (aka, the family business), Understanding Business, the #1 business textbook in the country for well over 25 years. Not many social workers get a 24/7 infusion of business knowledge throughout their lives. Casey brings her unique experiences, her discoveries about the remarkable similarities between being an effective therapist and being a successful entrepreneur, and her highly engaging teaching style together to help wellness professionals of all sorts find their inner business titan.