When Disaster Strikes: How to Effectively Manage A PR Crisis
Thursday, November 7, 2013 from 11:30 AM to 1:15 PM (HST)
Unforeseen events ranging from a natural disaster to a surge of negative press have the potential to disrupt communications campaigns, affecting your company or client's branding and credibility. The desire to quickly get information to the public when they demand it most can lead to costly errors when improperly handled. Skillful crisis management can reap positive results for any organization.
This session will better equip you to:
• Develop media strategies for crisis management
• Sucessfully navigate print, broadcast and online communication platforms
• Prevent the dissemination of disinformation/misinformation
• Stay on point and on message in times of uncertainty
PRSA Hawaii welcomes Jesse Broder Van Dyke, Communications Director for Honolulu Mayor Kirk Caldwell.
Broder Van Dyke served as the Director of Communications for U.S. Senator Daniel K. Akaka until the Senator's retirement.
He has extensive experience in media relations, writing, social media management, and has served as a news producer and assignment editor for KHON–TV.
Thursday, November 7, 2013
11:30 a.m. - Registration
12:00-1:15 p.m. - Program
The Plaza Club
900 Fort Street Mall, 20th Floor
Honolulu, HI 96813
PROGRAM COST: (includes soup, salad, and sandwich buffet)
$30 - PRSA Hawaii Chapter Members
$35 - PRSA National Members
$25 - PRSSA Students
$40 - Non-Members
Validated parking available in Pioneer Plaza for $6 (two hours). $2.75 per half hour thereafter.
Register online here or for cash/check payments, please RSVP to firstname.lastname@example.org. Payment can be made at door on day of the event. Credit card payment will not be accepted at the door.
For more information, please contact email@example.com.
Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no-shows will be invoiced.