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When Customer Data Platforms and Data Strategies Come Together: Cleveland,...

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Marriott Downtown at Key Tower

1360 W Mall Dr

Cleveland, OH 44114

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The right Customer Data Platform (CDP) can connect your data sources and teams to create an actionable, 360-degree view of your customer. But if you're not using all that data with purpose, how can you be successful at true cross-channel personalization to optimize their journey?

That's where the perfect combination of a CDP and a Data Strategy can uncover insights that help drive growth and more meaningful business impact.

The explosion of customer data being collected today has given marketers a trove of information. But this abundance of information also leaves us with three major data problems:

  1. Data literacy

  2. Data silos

  3. Lack of trust in data


Sound familiar?

Join Erik Archer Smith, Marketing Director of Data, at Treasure Data and Troy Gatchell, Data and Cloud Engineering Practice Lead, at Search Discovery as they navigate through the world of CDPs and Data Strategies.


Agenda:

8:00-8:30 - Check-in & Breakfast
8:30-9:00 - CDP 101: Solving Data Silos and Data Democratization
9:00-9:30 - What's Your Data Strategy?
9:30-10:00 - Networking & QA

*Food, parking, and market trending knowledge included!

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Date and Time

Location

Marriott Downtown at Key Tower

1360 W Mall Dr

Cleveland, OH 44114

View Map

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