$40

What’s the Big Idea?! Workshop: Get Noticed By Your Ideal Clients

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301 Original

60 E Spring St

Unit 113

Columbus, OH 43215

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Event description
A 2-hour interactive workshop to help service providers get noticed by their ideal clients with conversion-focused brand messaging.

About this Event

As a service provider, marketing yourself is exhausting & generally feels, to put it plainly, icky.

When you put fingers to keyboard nothing sounds right.

You know something is missing from your messaging.

So you put aside one hour on a random Tuesday, scroll through LinkedIn, toss up a new bio in the hopes someone will notice you, and call it a success

...and then wonder why no new leads have come in.

Writing for your business is hard…which leaves your critical writing tasks to collect dust.

Your social media messaging feels stale and inauthentic.

That “just a placeholder” text you cobbled together when you first quit your 9-5 job is still blazing across your homepage.

Your hard-won email list slowly forgets that you exist because you just never know what to say...so you don’t say anything at all.

Think of all the potential conversions you’ve missed because those writing tasks are stuck forever on your “to-do” list.

But it doesn’t have to be this way.

What if it were all so much easier?

Easier marketing. Easier messaging. Easier conversions.

What’s the Big Idea?

The workshop built to help service providers get noticed by their ideal clients

When you really really get your brand, marketing stops being torture and starts being, well, easy.

In a 2-hour interactive workshop, we'll build a solid messaging framework for your business to flourish going forward.

  • Key benefits and features that can be easy translated across multiple platforms
  • A new elevator pitch that’s adaptable to almost any scenario
  • Brand guidelines and values to make decisions & team cohesion just plain easy
  • A deeper understanding of your customer’s pain points to produce ongoing email messages and social media topics.

Anna Hetzel, conversion copywriter & brand messaging strategist, has taken dozens of people through this framework.

Every single one has applied it to their websites, shared it with their team, or used it in their marketing. They felt more confident when talking about their services because their new messaging made sales easier.

Anna helps service providers translate their big dreams into website & launch copy that converts. For over 3 years she’s worked with coaches, freelancers, serial entrepreneurs, product developers, and large corporations to find their voice and make it work harder for them.

Check her out here: www.annafhetzel.com

Kyle Asperger founded 301 Original in 2017 with the mission to bridge the gap between your brand and your audience through design strategy and commercial photography. He is a visual strategist that aligns a brands’ value proposition with their messaging.

301original.com (@301original)

And it’s for a good cause.

Both Kyle and Anna’s moms are cancer survivors - 20% of all ticket sales will go to Imerman Angels, the non-profit that offers free one-on-one cancer support.

imermanangels.org

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Date and Time

Location

301 Original

60 E Spring St

Unit 113

Columbus, OH 43215

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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