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What's In Your Brand?

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WeWork Transbay

San Francisco, CA 94105

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Register for free on the main event page at: https://hardwaremassive.com/events/2017/07/whats-your-brand

Come join us at WeWork Transbay for Hardware Massive SF. This month's topic will be an in-depth discussion about the importance of Branding for your hardware startup.

"What's In Your Brand?" The importance of a well-defined brand is apparent in its tone, identity, positioning, character, and narrative, and can lead to startups being successful or become an
epic fail.

A brand is a complicated thing as it holds in it a vast ecosystem of identity for the whole company and its product and/or services.
-How does a startup or maker group develop a stellar brand strategy to help them launch their product/tech/crowdfunding campaign?
-How do you use branding strategy to inform your Marcomm Strategy for a successful launch?

In this session, Maya Zuckerman, Brand Strategist and Director of Brand and Marcom for LifeGuides, a new social venture, will answer these questions and build a clearer understanding of the importance of good branding.

This event is supported by:
• Rush Order - A flexible fulfillment solutions provider for startups. www.rushorder.com
• WeWork Berkeley - The platform for creators. We provide everything you need to make a life, not just a living. www.wework.com

EVENT SCHEDULE:
• 6:00: Networking w/ Beer & Pizza
• 6:40: Welcome, Demos & Pitches
• 7:00: Speaker’s Talk w/ Q&A
• 8:00: Networking w/ Beer & Pizza


Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.

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WeWork Transbay

San Francisco, CA 94105

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