What's In A Brand?
Tuesday, November 12, 2013 from 11:30 AM to 1:00 PM (EST)
According to the Interbrand Top 100 Global Brands, Apple is the most recognizable brand in the world, alongside other house-hold brands like Google and Coca-Cola.
What exactly is in a brand? More importantly, how do you create a brand that is recognizable and has value in your the minds of your customers? It can be a challenging task, but we've got some tools that will help brand your next big idea!
Join us for an interactive discussion on shaping and assessing your brand's equity with Keith Johnson, Founder of Petbrosia, a successful premium pet food company, and former Brand Manager for Proctor & Gamble. We will explore tools and ways of thinking to help shape your brand.
Box Lunch Request (optional)
All attendees have the option of purchasing a box lunch for a $10 fee. The lunch includes a whole sandwich (turkey, ham, chicken, or roast beef), chips, a cookie, and a beverage.
**vegetarian options available upon request.
You are more than welcome to bring your own lunch to the session as well!
- Checks can be made out to the Dayton Development Coalition
- Credit Cards will be taken up until Monday, Nov. 11th; please call Kimberly Brown at 937-229-9075 to process credit card payments
- NO CREDIT CARDS AT THE DOOR
- Cash & Checks ONLY the day of the event
Keith Johnson is the founder of Petbrosia, a sucessful premium pet food company. Formerly a Brand Manager for Proctor & Gamble, he helped develop and shape multiple brands under the P&G umbrella.
Read about Petbrosia: