What’s behind the scenes of an artist manager’s role?

We welcome you to our Members-only Amplify Her Masterclass! In this 30-minute session, we’ll take you behind the scenes of what it really means to be a music manager. This session is perfect for artists looking to take their careers to the next level, as well as for music industry professionals seeking practical insight into the manager’s role.

Join Cherryl Ignacio's masterclass, taking you inside the real day-to-day life of an independent artist manager. We’ll explore how managers support artists through weekly check-ins, long-term career planning, and shaping the next 3, 6, 9, and 12 months. You’ll get insight into how managers navigate release timelines, organise live shows and festivals, and stay on top of financial planning, including available grants.

We’ll also look at how managers listen to new demos, coordinate with booking agents, publishers, labels, lawyers, and distributors, and actively seek opportunities for syncs and brand partnerships.

The session will highlight how to track streaming and social performance, keep up with new music and emerging artists, and stay connected through networking events.

This masterclass offers a clear, honest snapshot of the many moving parts that keep an artist’s career growing behind the scenes.

Learn more about our Speaker:

Cherryl Ignacio is an independent Artist Manager, having great success with emerging artists, where she has managed to secure deals with Tileyard Music, Peer Music Publishing, and Sony. In the last year, her artists have performed at Glastonbury, Secret Garden Party, and The Great Escape, to name a few.

You can join this event for free with an Amplify Her Membership or get a ticket for £25

Get your membership here: https://www.amplifyher.co.uk/

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