We know we can’t design meaning directly, but we can certainly facilitate it. Join us to hear Marsha Haverty (@mjane_h) delve into theory to uncover the nature of meaning so that we may recognize new structural properties of information that do not just facilitate the emergence of meaning, but maintain its evolving thread in networks, cross-channel ecosystems, the Internet of Things, and other complex contexts.
Embodied cognition - the notion that meaning is not a clean, logical process inside the brain, but emerges as we act with information (physical and digital) in the environment - is offered by many IA thinkers to inform our work. But, we haven’t yet fully characterized the nature of meaning. We’ll do that in this session. We’ll visualize the way meaning emerges and evolves as an information-behavior coupling, and how this implies that meaning is not a static recognition, but a flow. Flows have properties like texture, viscosity, permeability. As IA practitioners, we may use structure to modify these properties. We’ll see that the phase-space of IA affects viscosity, facets of linguistic and perceptual information affect texture, and understanding factors affect permeability.
Recognizing these properties of meaning, and the IA structures that stand to modify them, we may make deliberate design choices in our projects.
When & Where
IxDA Seattle is the local chapter of the Interaction Design Association, a network dedicated to the professional practice of Interaction Design.