Actions and Detail Panel
What Journalists Want 2017 (Charity/Not For Profit Organisations)
Thu, May 18, 2017, 10:00 AM – 4:00 PM BST
Getting journalists' attention can be a challenge. Many don’t answer their phones, reply to emails or respond to press releases, which can be really frustrating.
So when you’re trying to find out what kind of stories journalists after - or if they've even read your pitch or press release - it can feel like you’re banging your head against a brick wall.
That’s why I’ve made it my business to get you in a room for day with eight national journalists, who can give you the inside track on how to get more media coverage for your charity / not for profit organisation.
As well as hearing them talk about what kind of stories they’re looking for (and what they’re not), how to put a great pitch together, build relationships with busy journalists (& more) you’ll also get to chat to them informally, throughout the day, and ask them anything you like about getting media coverage.
I’ve hand-picked journalists who are brilliant at explaining what they do and how you can help them. As well as hearing them talk about what kind of stories they’re looking for (and what they’re not), how to put a great pitch together, build relationships with busy journalists (& more) you’ll also get to chat to them informally, throughout the day, and ask them anything you like about getting media coverage.
Louisa Lewis, senior broadcast journalist, BBC Radio 4's Today Programme
Adrian Butler, news producer, ITV's Good Morning Britain
Greg Hurst, social affairs editor, The Times
Keir Mudie, political correspondent, Mirror
Maya Wolfe-Robinson, commissioning editor, opinion, Guardian
Abigail Radnor, acting features editor, Guardian Weekend
Anoosh Chakelian, senior writer, New Statesman
N.B.*** We're just awaiting final confirmation from an editor from Marie Claire***
And there's more!
If you’re feeling really brave, you can stay on for the What Journalists Want Mastermind. In this two hour session, you’ll get 20 minutes in the hotseat to talk about your organisation with our speakers. They’ll give you honest feedback (warts and all) on your current PR efforts and offer specific tips to help you get the kind of press coverage you’re after. Not only will you get specific, tailored feedback on your own business or brand, you’ll also get to hear what they have to say to others.
9.30 - 10.00: Registration and networking
10.00 - 10.10: Introduction: Janet Murray
10.10 - 10.40: Have I got news for you? How to work with national news reporters: Greg (Times) and Keir (Daily Mirror)
10.45 - 11.15: How to pitch opinion articles to the national press: Maya Wolfe-Robinson (opinion editor, Guardian)
11.35 - 12.00: TBC
12.10 - 1.10: Speed networking with speakers (meet every single journalist)
2.00 - 2.30: How to 8X your media coverage (Janet Murray)
2.35 - 3.05: Beyond the press release: how to pitch compelling feature ideas Marie Claire editor (tbc) and New Statesman editor (tbc)
3.20 - 3.50: How to get more TV & radio coverage Louisa (BBC R4's Today programme) & Adrian (ITV's Good Morning Britain)
3.50 - 4.00: Wrap up
4:00 - 6:00: **Maximum eight delegates** Mastermind session - get 20 minutes in the hotseat to talk about your PR challenges with the speakers
Delegates and speakers at What Journalists Want 2015
What people say
Can I pay via BACs?
Yes you can. Proceed with your booking in the usual way but request to be invoiced. Please note, however, that in submitting a booking you are committing to attend to the event and organise payment for your ticket. Payment must be received within 30 days to secure your place.
N.B. If you are buying a mastermind ticket, payment must be received within five working days to secure your place.
Is my registration/ticket transferrable?
If you find you are unable to attend the event, we are happy for your to transfer your booking to someone else, providing you give us their name at least 24 hours before the event. Please note we are not able to issue refunds.
Who do I contact with questions about the event?