Getting journalists' attention can be a challenge. Many don’t answer their phones, reply to emails or respond to press releases, which can be really frustrating.
So when you’re trying to find out what kind of stories journalists after - or if they've even read your pitch or press release - it can feel like you’re banging your head against a brick wall.
That’s why I’ve made it my business to get you in a room for day with eight national journalists, who can give you the inside track on how to get more media coverage for your education organisation.
As well as hearing them talk about what kind of stories they’re looking for (and what they’re not), how to put a great pitch together, build relationships with busy journalists (& more) you’ll also get to chat to them informally, throughout the day, and ask them anything you like about getting media coverage.
I’ve hand-picked journalists who are brilliant at explaining what they do and how you can help them. As well as hearing them talk about what kind of stories they’re looking for (and what they’re not), how to put a great pitch together, build relationships with busy journalists (& more) you’ll also get to chat to them informally, throughout the day, and ask them anything you like about getting media coverage.
Javier Espinoza, education correspondent, The Telegraph
Greg Hurst, education editor, The Times
Rebecca Ratcliffe, education reporter, Guardian
Stephen Exley, reporter, TES
Adam Cumiskey, assistant editor, BBC R4’s Today programme (currently seconded to Newsnight)
Cath Murray, assistant editor, Schools Week
Chris Parr, reporter, THE
Angela Corpe, producer and reporter, ITV's Good Morning Britain
Phil Pallen, branding consultant
And there's more!
If you’re feeling really brave, you can stay on for the What Journalists Want Mastermind. In this two hour session, you’ll get 20 minutes in the hotseat to talk about your organisation with our speakers. They’ll give you honest feedback (warts and all) on your current PR efforts and offer specific tips to help you get the kind of press coverage you’re after. Not only will you get specific, tailored feedback on your own business or brand, you’ll also get to hear what they have to say to others.
9.30 - 10.00: Registration and networking
10.00 - 10.10: Introduction: Janet Murray
10.10 - 10.40: How to become a go-to person for radio & TV interviews: Adam (BBC) and Angela (ITV)
10.45 - 11.15: Have I got news for you? How to work with national news reporters: Greg (Times) and Javier (Telegraph)
11.35 - 12.00: How to pitch opinion articles to the national press: Janet
12.10 - 1.10: Speed networking with speakers (meet every single journalist)
2.00 - 2.30: Make journalists fall in love with you (branding masterclass): Phil
2.35 - 3.05: Beyond the news: how to get feature length articles in the national press with Becky (Guardian)
3.20 - 3.50: Working with the specialist press Chris (THE), Stephen (TES) & Cath (Schools Week)
3.50 - 4.00: Wrap up
Delegates and speakers at What Journalists Want 2015
What people say
Can I pay via BACs?
Yes you can. Proceed with your booking in the usual way but request to be invoiced. Please note, however, that in submitting a booking you are committing to attend to the event and organise payment for your ticket. Payment must be received within 30 days to secure your place.
N.B. If you are buying a mastermind ticket, payment must be received within five working days to secure your place.
Is my registration/ticket transferrable?
If you find you are unable to attend the event, we are happy for your to transfer your booking to someone else, providing you give us their name at least 24 hours before the event. Please note we are not able to issue refunds.
Who do I contact with questions about the event?