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What is Content Strategy & Why Do We Care?

PANMA

Thursday, February 28, 2019 from 6:00 PM to 8:00 PM (EST)

What is Content Strategy & Why Do We Care?

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Type End Quantity
Free Admission Mar 2, 2019 Free  

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Event Details

Is content still King/Queen? Are you looking to get a fast track introduction into the world of content strategy? Join us as PANMA teams up with STC to host a discussion on the significance of content strategy within the new digital landscape.

"What is content strategy and why do we care?
Content strategy is planning, creating, publishing, and maintaining content for all platforms. We care because we want to use this content to achieve business goals. To do that, we need to ensure that our content is meaningful, well-structured, findable, usable, and sustainable.



Speaker Bios: 

Danielle Villegas

Danielle M. Villegas is a technical communicator who is currently a freelance digital content strategist at Merck and is an instructor of technical communications at the NJIT. She owns a tech comm freelancing business, Dair Communications. Her background and experience are grounded in content strategy, web content management, UX/UI strategy, social media, project management, e-learning, and client services.


Debbi Dunn Solomon

Debbi Dunn Solomon is an accomplished communications strategist who specializes in conveying complex topics and disruptive ideas to targeted audiences including consumers, advocates and policymakers. She currently spends most of her working hours as a digital content strategist/senior copywriter for Merck Pharmaceuticals. You can see her portfolio on LinkedIn and posted at https://debbidunnsolomon.contently.com/. Debbi earned a BA from Brandeis University and an MS from Boston University College of Communication

 

Have questions about What is Content Strategy & Why Do We Care?? Contact PANMA

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When & Where


Wharton Business School



Thursday, February 28, 2019 from 6:00 PM to 8:00 PM (EST)


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Organizer

PANMA

PANMA hosts networking and educational events, where we encourage the connections among our members, offer business opportunities and enjoy good times with friends. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals supporting the regional digital development community.

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