What is Content Strategy & Why Do We Care?

Is content still King/Queen? Are you looking to get a fast track introduction into the world of content strategy? Join us as PANMA teams up with STC to host a discussion on the significance of content strategy within the new digital landscape.

"What is content strategy and why do we care?
Content strategy is planning, creating, publishing, and maintaining content for all platforms. We care because we want to use this content to achieve business goals. To do that, we need to ensure that our content is meaningful, well-structured, findable, usable, and sustainable.

Speaker Bios:

Danielle Villegas

Danielle M. Villegas is a technical communicator who is currently a freelance digital content strategist at Merck and is an instructor of technical communications at the NJIT. She owns a tech comm freelancing business, Dair Communications. Her background and experience are grounded in content strategy, web content management, UX/UI strategy, social media, project management, e-learning, and client services.

Debbi Dunn Solomon

Debbi Dunn Solomon is an accomplished communications strategist who specializes in conveying complex topics and disruptive ideas to targeted audiences including consumers, advocates and policymakers. She currently spends most of her working hours as a digital content strategist/senior copywriter for Merck Pharmaceuticals. You can see her portfolio on LinkedIn and posted at https://debbidunnsolomon.contently.com/. Debbi earned a BA from Brandeis University and an MS from Boston University College of Communication

Nicole Hess

Debbi Dunn Solomon is an accomplished communications strategist who specializes in conveying complex topics and disruptive ideas to targeted audiences including consumers, advocates and policymakers. She currently spends most of her working hours as a digital content strategist/senior copywriter for Merck Pharmaceuticals. You can see her portfolio on LinkedIn and posted at https://debbidunnsolomon.contently.com/. Debbi earned a BA from Brandeis University and an MS from Boston University College of Communication.

Matt Livingstone

After graduating in 2006 with a master’s degree in Theatre and a bachelor’s in Communications from Villanova. After three months as an entry-level accountant rhyming expense reports and creative spreadsheets, Red Tettemer O’Connell + Partners decided that Matt’s “talents” were better served as a copywriter, and not dealing with their finances. From there, Matt went on to work at Razorfish Health, and then at a Huntsworth Health social start-up in New York. Currently, Matt is VP, Group Creative Director at MRM//McCann, leading the creative for clients, including IHOP, Applebee’s and ETS.