$25 – $50

What Goes ‘Round: Reimagining the Media/Marketer Relationship

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The Wall Street Journal

1211 6th Avenue

New York, NY 10036

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B2B media companies have been in the throes of digital transformation for years. B2B marketers and agencies are undergoing their own ongoing transformations. Going forward, what does success look like for media organizations, marketers and agencies as they work together in a digitally transformed world? Find out at this first Intersections co-presented by ANA Business Marketing NYC and Connectiv, the Business Information Association. Get essential insights from Jason Abbate, Director of Interactions, Stein lAS; Russ Findlay, CMO, Hiscox; Kate Spellman, CMO, Questex; and Tony Uphoff, President and CEO, Thomas as they address such questions as:

- Does the value of audience engagement and editorial expertise trump programmatic efficiency?
- If many B2B brands now function as publishers in their own right, what is the role of “publisher” publishers?
- What are exemplars of publisher-marketer-agency relationships that indicate a future paradigm?

Join us for a stimulating evening of networking, cocktails and conversation!

Speakers
Jason Abbate

Director of Interactions, Stein IAS
Jason Abbate has led go-to-market strategies and tactics at leading B2B agencies including Stein lAS and The Mx Group, integrating martech and adtech with demand generation frameworks to help B2B clients engage audiences across the buyer journey.

Russ Findlay
Chief Marketing Officer, Hiscox
Russell Findlay is the CMO of international specialist insurer Hiscox. Besides being CMO, he is the President of the Hiscox Foundation USA, the company’s non-profit charitable organization. Prior to Hiscox, he was the CMO of Major League Soccer.

Kate Spellman
Chief Marketing Officer, Questex
Kate is responsible for accelerating growth in marketing services and audience engagement at Questex. She brings a track record to driving rapid growth in marketing services revenue in information services businesses. Kate was most recenly President of Informa Engage.

Tony Uphoff
President & CEO, Thomas
Tony is President and CEO of Thomas, a leading data, platform and technology company for the industrial marketplace. Before Thomas, Tony held leadership positions at Business.com, UBM Techweb and VNU Media's Entertainment Group.

Agenda:
- 5:30-6:00PM: Check-in, Networking
- 6:00-7:00PM: Intersections Program
- 7:00-7:30PM: Networking


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Date and Time

Location

The Wall Street Journal

1211 6th Avenue

New York, NY 10036

View Map

Refund Policy

No Refunds

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