$35 – $50

What Big Brands Can Un-Learn From Startups

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Burns Group

220 West 19th Street

New York, NY 10011

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It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire iteration standard to the startup world. In fact, for big brands to compete, their leaders may need to un-learn their prior ways of thinking and working.


In this session, we’ll bring together brand marketing leaders and leading entrepreneurs to spark a fearless conversation on the realities of both worlds and how we can learn from or un-learn from each other.


Please Note: Ticket Sales end on Tuesday, February 27th at 2 PM. On-Site registration will not be available.



Agenda:

6:00 – 6:30 PM Event Check-in and Networking
6:30 – 7:45 PM Presentation and Discussion
7:45 – 8:00 PM Networking


Featured Speakers:

Bart Adlam
President
Siggis

Heidi Messer
Chairman and Co-Founder
Collective[i]
President and Co-Founder
LinkShare Corporation


John LeBoutillier
President and Chief Executive Officer
Harvest Hill

John is CEO of Harvest Hill Beverage Company, home to some of America’s favorite beverage brands such as SunnyD, Juicy Juice, and Fruit 2 O. Prior to Harvest Hill, he was President and CEO of Unilever Canada based in Toronto Canada. John’s marketing career started at Ogilvy and Mather Advertising where he was a Director on the Kraft Foods account. From there, John went to Unilever to run their US Foods business prior to heading to Canada.


Judd Harner
Former EVP, CMO
S’well Bottle

Judd has been a senior executive on the client and agency sides and has led both the strategic and creative practices in developing positioning, identity, product innovation, and advertising campaigns. Recently, he was EVP, Chief Marketing Officer for S’well bottle where among other responsibilities, he was responsible for product design, social marketing, and product innovation. Judd is the Co-founder and CEO of JUDD, a creative and marketing boutique agency. Before starting his own agency, Judd led two of the leading brand design firms in the country; Desgrippes Gobé and the Brand Integration Group at Ogilvy & Mather. He had a ten-year career in traditional advertising and began his marketing career at MTV, as Vice President of Program Marketing.


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Date and Time

Location

Burns Group

220 West 19th Street

New York, NY 10011

View Map

Refund Policy

Refunds up to 7 days before event

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