"Big Data in Consumer Markets"
Wendy Collins is currently the Vice President of Turner Data Cloud at TURNER where she leads an internal consumer analytics consulting practice and partners with executives in TURNER’s brands and businesses to envision and execute ways to drive revenue through audience targeting, content personalization, direct-to-consumer subscriber analytics and targeted ad sales.
Prior to joining TURNER, Wendy was a Senior Director of Strategy Consulting at Revenue Analytics where she led engagements and consulted with clients on predictive analytics, strategy and processes. Wendy has worked in the Advanced Analytics field for 19 years. She has led engagements across multiple industries, including media, retail, communications, energy, airlines and entertainment.
Before her work at Revenue Analytics, Wendy was Director of the Operations Research Group at Macy’s Inc. and served as an Enterprise Business Architect. In these roles she was charged with designing and implementing several forecasting and optimization systems across pricing, merchandising and marketing. In leading these projects, she was responsible for ensuring alignment of business strategy and technical solutions enterprise-wide. Prior to her work at Macy’s, Wendy spent seven years at Delta Air Lines in the Operations Research Group building analytical solutions to improve the on-board revenue, fleet planning and passenger boarding business processes. Wendy also has a background in the Department of Defense, where she designed war gaming exercises for the U.S. Army. Wendy received her undergraduate degree from Auburn University in Industrial and Systems Engineering.
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Wharton Kellogg London Speaker Series
Kevin Crump, London Business School and Wharton School
Scott Cullen, Kellogg School of Management
Capital Markets – Development & Asset Strategy
John Gehlmann, Kellogg School of Management
International Capital Solutions, LLC
Cabral Thornton, Wharton School
Ancilla Capital Advisors
Michael J. Wagner, Kellogg School of Management
Senior Vice President, Portfoliio Manager
Morgan Stanley Smith Barney