“Behavioral science and nudges: environmental protection and sustainability”
To date, more than 200 governments worldwide use elements of so called “behaviorally based regulation” or “nudging”. In the past years, nudges have been increasingly and successfully applied by governments, international organizations and businesses to promote more sustainable markets. In this seminar one of the founders of the concept, top regulator and consultant to President Obama, shares his insider knowledge on how environmental policy and sustainable development can be supported by using this new instrument of liberty preserving nudges.
Prof Cass R Sunstein is the Robert Walmsley University Professor at Harvard and Harvard Law School where he founded and directs the Program on Behavioral Economics and Public Policy. He is a prolific writer, an advisor to the US president and consultant to governments and companies worldwide. Sunstein argues for "nudges" in the form of low-cost, choice-preserving approaches, and also for careful analysis of the costs and benefits of regulations. His latest book is "The ethics of influence".
Dr Lin Lerpold is Associate Professor at the Stockholm School of Economics and Executive Director of the Mistra Center for Sustainable Markets (Misum).
Prof Lucia Reisch is a behavioral economist and Professor for Consumer Research and Policy at Copenhagen Business School. She is also a board member of Misum.
Prof Mette Morsing is the new Professor in Sustainable Markets at Misum/Stockholm School of Economics, founder of the Centre for Corporate Social Responsibility at Copenhagen Business School and Director of the CBS Sustainability Platform.
16.00 – 16.05: Introduction – Lin Lerpold
16.05 – 16.50: "Behavioral science and nudges: environmental protection and sustainability” – Cass Sunstein
16.50 – 17.10: Questions
17.10 – 17.40: Panel discussion with Cass Sunstein, Lucia Reisch and Mette Morsing. Moderated by Lin Lerpold.
We hope you can join us! Seats are limited, please register.
Questions about the Misum Practitioner Seminar
Please contact: Tinni Rappe, Communications Manager, Mistra Center for Sustainable Markets (Misum), Stockholm School of Economics, Phone: + 46 70 836 6641, Email: email@example.com
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