San Francisco, California
London, United Kingdom
Weekend Workshop: Entrepreneurial Thinking + Best Practices in UX Design
presented by General Assembly + iStrategy Labs
Scott Stroud, Adam Bonnifield, Allen Gannett, DJ Saul, Maxim Leyzerovich, Tammy Guy
Saturday, October 27th from 10:00 am - 3:30 pm
Sunday, October 28th from 10:00 am - 3:30 pm
Lunch will be provided.
Be it building an entire startup or just a better app, certain skills are applicable to anyone looking to push their business forward. Join us for a weekend workshop focused on entrepreneurial thinking and best practices in UX design and development. This two-day workshop is filled with interactive lectures, case studies, and exercises which give participants real takeaways to real business problems.
Day 1: Entrepreneurial Thinking
Saturday's classes will focus on strengthening entrepreneurial skills and incorporating entrepreneurial thinking into every business decision. The biggest and most untalked about threat to a startup founder isn't competition, bad investors, or employees; it's you. Beyond anything, the mental fortitude required to get started, and power through the extreme highs and darkest days, is a personal struggle. Through experience and personal stories, we'll discuss the open issues, how to fight through them, and tactical changes you can make to keep at it, and bring it: every. single. day.
Day 2: Best Practices for UX Design
Sunday's classes are all about design. Covering lean strategy, usability, and theory, the goal is to provide participants with a range of understanding in the design process, from assessing customer needs, to creating wireframes and assets. These concepts not only help students to convey their ideas to designers, but also develop their ability to critique, and identify what works and what doesn't.
This weekend workshop will teach students:
- The history behind lean UX strategy
- How to make sure that application satifies the user's expectations
- Key design terminology and fundamental concepts such as typography, color theory, and balanced compositions
- The importance of application polish
- How online success can be achieved by focusing on both disruptive design and customer acquisition techniques
- Effective ways to scale your business
- How to develop entrepreneurial goals and learn how to stick with them
Adam Bonnifield lives and breathes online engagement - he ran digital strategy for political campaigns since he was in college, breaking Congressional fundraising records. After graduating from Cambridge University, he was awarded the Tsuzuki Fellowship to direct online youth outreach in Japan. Talk to him about moral philosophy or anything you might find on Reddit.
Allen Gannett is a partner at Acceleprise and previously served as CEO of Splash Networks, a higher education marketing company featured in CNN, TIME, Newsweek, and more. He also worked as an education executive and political consultant. He was one of DC Magazine's Top Techies in 2011 and is one of the World Economic Forum's "Global Shapers."
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usabilty best practices in a rapidly changing Web environment. Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching a two-day workshop on visual design and usability. Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.
Maxim Leyzerovich is an experience designer and interface developer with a background in visual conception and applied cognition, who engineers human interactions with products, brands, and each other. He has over seven years of experience ranging from bootstrapped startups to corporations. He recently left his position as UI/UX designer for Rosetta Stone and is currently the experience director at DUQE.
DJ Saul is the CMO at iStrategyLabs, focusing on internal products, while exploring new partnerships & opportunities for iSL and it's team members. DJ brands, markets, and creates experiences that launch companies, sell products, and connects people and organizations with what they need to succeed. Most recently, he created the "International Venture Spa" which brings together startups, innovators and investors from different cities via telepresence technology. He is a co-organizer for the DC Tech Meetup, is the founder of Colonial Entrepreneurs, writes for The Next Web, and is a DC Ambassador for Sandbox.
Scott Stroud is Director of User Experience at LivingSocial in Washington, DC. After joining LivingSocial in 2011, Scott built the user experience and user research teams and introduced lean UX practices throughout the company's product build organization. Prior to joining LivingSocial, Scott was a Lead User Experience Architect at NPR, where he produced the interaction design and led usability testing for NPR's award-winning iPad app, NPR.org site, NPR Music iOS app and site, and 2006/2008 election maps. With 16 years of experience in designing software, Scott delivered successful products for U.S. Department of Treasury Tax & Trade Bureau, Bureau of Alcohol, Tobacco, Firearms and Explosives, Office of Personnel Management, Freddie Mac, Blue Cross/Blue Shield of Florida, and Worldcom. Scott received a BS in Systems Engineering from the University of Virginia. He also teaches yoga, pranayama, and meditation.
When & Where
Next Big Thing Movement
Next Big Thing is a global social movement that unites the various creative abilities of individuals of different ethnicities, life aspirations, career achievements, and socioeconomic levels through a global network.