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Website Design and Development Best Practices

International Institute of Creative Marketing

Monthly Event - First Saturday of every month: 3:00 PM to 5:00 PM (IST)

Website Design and Development Best Practices

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Event Details

Learning Outcome:

Understand the different facets of website design & development needed to create an effective customer experience and business returns for different types of organisations. And also to understand the technologies and user-centred design processes needed for successful websites.

Competencies Developed:

  • To apply the principles of effective website design for marketing
  • To develop a brief for website creation and enhancement
  • Review agency creative for a company site or campaign micro-site
  • To review the relevance of new web design innovations and standards
  • To review contracts for website creation and enhancement
  • Select and effectively manage a web design agency

Training Topics

  • Alternative approaches to website design
  • Usability and accessibility
  • Researching your site visitors
  • The role of the website
  • Planning and briefing web projects – internal stakeholders and selecting   or briefing external partners
  • The project plan – key elements to be included
  • Web technologies – CMS, XHMTL, CSS, mash-ups, XML feeds, AJAX etc., video streaming and rich media
  • Information architecture – planning customer journeys
  • Principles of effective website design: content, page layout, style sheets and navigational tools
  • Copywriting for the web
  • Wireframes – testing and implementing website designs
  • Budgeting for web projects

Lead Trainer: Amit Gupta, Founder and CEO, IICM

Amit specializes in offering strategic, creative, and technology solutions to leading organizations around the globe.

An alumnus of the London Graduate School of Management, Amit holds an eMBA and a Bachelors Degree in Business Management from the University of Karnataka. Earlier, Amit has held senior level positions in companies like VRI Solutions, Citigroup, Diageo and Creative Merchants.

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Have questions about Website Design and Development Best Practices? Contact International Institute of Creative Marketing


International Institute of Creative Marketing

The International Institute of Creative Marketing sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.

The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice.

Ph: + 98331 40863


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