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Webinar Viewing: The Art and Science of Effective Gift Acknowledgments - Pl...

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Sanford Institute of Philanthropy, John F. Kennedy University

100 Ellinwood Way

Pleasant Hill, CA 94523

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AFGGGC & SIP

On Site Broadcast from 10:00-11:00AM

Hosted discussion and networking until 11:30AM

Attendance earns 1.0 CFRE credit

The AFP Golden Gate Live Webinar viewings are free of charge, but please register in advance. This event is an on-site viewing of the webinar, hosted discussion, and networking event. A recording of the webinar will not be made available to the attendees of this event. Those interested in viewing from their own location may find more information about purchasing options at: https://www.pathlms.com/afp/courses



The Art and Science of Effective Gift Acknowledgments

We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?

In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sargeant. You’ll come away with practical takeaways to help you craft thank yous that are both impactful and memorable!

In this session, participants will learn:

  • The connection between thanking and retaining donors
  • What donors want out of the communications we send them
  • The ways in which surveys can play a role in thanking donors
  • The enlightening results of several gift acknowledgement experiments


Presenter: Steven Shattuck

Steven Shattuck

Steven Shattuck got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association. Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Professional Development committee member. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.

In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work.

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Sanford Institute of Philanthropy, John F. Kennedy University

100 Ellinwood Way

Pleasant Hill, CA 94523

View Map

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