This session covers the fundamentals of a Product Strategy and why it is essential to the product's success. We will also walk through a step by step approach towards building a Product Strategy with the help of a sample case.

Main takeaways:

• Product Strategy is an ever-evolving bridge that connects a Vision to a Roadmap
• Lack of a product strategy often results in flatlining metrics and disengaged users
• An effective Product Strategy involves problem statements that stem from a deep understanding of the User's lifecycle, persona, and pain points.

Meet the Speaker: Satyesh Jha

Satyesh is a Product Leader with 5+ years of experience across E-commerce, Travel, and OTT. Currently, he works at Wynk as a Senior Product Manager, powering the Airtel Xstream experience on Large Screen.

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