Webinar | The Future of Social Media with HARO's Peter Shankman
Event Information
About this Event
Learn what the future of social media strategy holds from Help a Reporter Out (HARO) founder Peter Shankman. The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotatypical economy. Read Peter's Full Bio.
The Program
The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a doctor in New York City, and you live there, it'll show them who you use, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. It’s not private if you’re already posting from there, remember. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you.
You'll learn:
- The five rules of the customer economy
- Why speed matters
- How to stay "top-of-mind" in every customer's mind, from beginning to end
- How millennials, as well as Generations Z and Neuroatypical are consuming content, and how you can get in front of them