Webinar-Taking Your Business on Social Media

let’s create a strategy to create a community of loyal and engaged consumers. With more than a decade of marketing experience, Felicia Kaplan will share the foundation for establishing your Instagram profile like a pro and help attendees read and understand analytics as part of an overall marketing strategy.

Topics include:

• Profile Optimization (get the most out of your account)
• Creative posts Yield Creative Results
• Strategically -Plan & Schedule Posts
• Creating Social Media Strategy
• Key Social Media Metrics
• Advanced Marketing Tactics

*Brought to you in partnership with the City of Los Angeles Economic and Workforce Development Department (EWDD) and South Los Angeles Business Source Center. Auxiliary Aids and services are available upon request to individuals with disabilities.

Felicia has a drive and passion to help businesses succeed with social media marketing. She has a fundamental understanding of the importance of social media marketing and knows how to break down a clients’ needs and develop the proper strategies to propel their businesses. This includes educating in the most effective ways to market and brand their products whether it be a service or tangible goods. She discovered that there was a niche for small brands and business, needing a social strategist to grow. Yet they didn’t have the marketing budgets needed to hire marketing firms that were geared towards large businesses. Felicia set out to create a business where she could offer creative marketing services to start-up and small businesses. Her experience expands to working with multiple local business throughout Los Angeles and other cities. Her client list includes, Fashion brands, E-commerce, Fitness and nutrition, Stationery and gifts, Staffing and events. She has successfully shown businesses how to get results utilizing digital/social marketing. Her clients have seen tangible results from implementing suggested marketing initiatives.

“If your business is not on Social Media...you are not in business!” –Felicia K