[Webinar] Strategies for using Facebook Pages and Groups to Yield Students
Thursday, January 28, 2010 at 2:00 PM - Sunday, January 31, 2010 at 11:55 PM (EST)
This webinar is over, but you can still buy the audio recording!
[Webinar]: Strategies for using Facebook Pages and Groups to Yield Students
You won't want to miss this extremely affordable webinar! At only $199, this webinar will benefit anyone in higher ed that wants to have measurable impact on their incoming Fall 2010 class!
Since FacebookGate happened in 2008, universities and colleges have shifted perceptions and strategy on how Facebook Groups should be used for incoming classes. With the recent changes to Groups and Facebook Pages being redesigned in 2009, your strategy for the Class of 2014 will look much different than last year! There are many new tips and features to help you succeed.
Join us for this webinar to take a look at several key issues as you build strategy for yielding and retaining students for your incoming class.
Key Learning Objectives
- Learn the key differences between Facebook Pages and Groups, and which you should use.
- Get a glimpse of BlueFuego's 9-month research of 1,200 Higher Ed Fan Pages and learn why content matters more than ever, as well as what and when you should be posting.
- What to do when students (or spammers!) have already started your Class of 2014 Group or Page.
- How to successfully join and contribute to the community and discussion on Facebook.
- Measuring outcomes: How to track and gauge success of your yielding efforts.
- Facebook Strategy beyond Fall 2010: Long term strategy and why it matters.
- Targeting messages: Why the kids in Wichita don't care about the yield event in Cleveland!
- Insights and Analytics - What these numbers mean, and why you should care.
- Social Web Callouts and .edu Integration: How schools are promoting their presence on Facebook.
- Question and Answer time: Get specific with your instituition's situation!
Join us as we discuss strategy tips and suggestions based on the most in-depth research in the
industry and learn best practices for using Facebook Pages and Groups in your admissions office.
There will be ample time at the end for discussion and Q/A.
"Your data is stellar." - Michelle, Winthrop U
"Really enjoyed this webinar. Glad to see real data specific to higher ed." - Jason, Lynn U.
"The recommendations will help us focus our implementation plan and start a conversation with other areas of the University." - Hilary, U of Albany
386 BlueFuego webinar attendees have rated our previous webinar research and takeaways an average of 4.28 on a 5 point scale.
97% of webinar attendees said they will participate in future BlueFuego webinars.
- Webinar is payable by Google Checkout or Paypal.
- Each school will only need to purchase one 'seat'. Feel free to use a projector and have as many people as you wish sit in!
- The audio for the presentation will be via phone line. To call in you will have to dial the (712) area code. Your standard phone fees apply.
- This Webinar is limited to 50 registrations.
- This webinar
is intended for those working at institutions. If you do not register
with a .edu email account, we reserve the right to refund your money.
About the Speaker:
Brad J Ward, Chief Explosion Officer at BlueFuego
Brad J. Ward is the CEO at BlueFuego, Inc, a higher education consulting firm based in the USA. He has spoken around the globe at nearly 50 higher ed conferences and workshops about the Social Web and integrating it into a marketing strategy. Recent keynotes and conferences include EduComm, EduWeb, Marketing Higher Ed Symposium of Australia, QS-Apple Conference, NACAC 09 and the University of Missouri Social Web Summit. His work has been featured in several magazines and websites such as Campus Technology, University Business, The Chronicle of Higher Education, Inside Higher Ed, Wired, CNET, New York Times and more. He holds an MBA with a concentration in Leadership from Butler University.
Prior to starting BlueFuego, Ward was the Electronic Communication Coordinator in the Office of Admission at Butler University. His job priorities included email marketing, community management and marketing, social web strategy and content creation for the recruitment cycle.
BlueFuego is helping Colleges and Universities use the web to achieve marketing and recruitment goals. To learn more about BlueFuego and what we can do for you, please visit http://www.bluefuego.com.
BlueFuego is helping Colleges and Universities use the web to achieve marketing and recruitment goals. Learn more at http://www.bluefuego.com.