Webinar - Social marketing & climate change

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Join international guest Ed Maibach and Wellington’s own Jagadish Thaker as they discuss social marketing around climate change behaviours.

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To join the Zoom webinar on July 8th at 12pm:

Meeting URL: https://hpanz.zoom.us/j/83432386513?pwd=bytrWHJvRGRDaFhRcTdEZjR1V2h1QT09

Meeting ID: 834 3238 6513

Passcode: 221820

Ed Maibach is a Distinguished University Professor and Director of George Mason University’s Center for Climate Change Communication. He was recently ranked the 7th most influential climate change scientist in the world. Ed will be discussing how to facilitate public awareness and bring about behaviour change in regards to climate change.

Dr Jagadish Thaker (JT) is a Senior Lecturer in Communication at Massey University. His research seeks to understand and enhance engagement with climate change and public health. Based on a national sample survey of over 1,000 respondents, JT will present audience segmentation of the New Zealand public on the issue of climate change. He will describe the beliefs and characteristics of each group and discuss ways to engage with them, building on similar research in the US and Australia.

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