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WEBINAR: Messaging to Advance Health Equity in Public Policy

National Academy of Medicine

Wednesday, June 12, 2019 from 3:00 PM to 4:30 PM (EDT)

WEBINAR: Messaging to Advance Health Equity in Public...

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Register for Webinar (Connection Instructions Will Be Sent With Confirmation)   more info Jun 12, 2019 Free  

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Event Details

Join the National Academy of Medicine (NAM) on June 12 as it hosts the second webinar in its Culture of Health Program Webinar Series.

Date/Time: June 12, 2019, 3:00-4:30pm EST

The National Academies report Communities in Action: Pathways to Health Equity concluded that health equity is crucial and health inequity is costly. Communities across the country are deploying action strategies to reduce health inequities. However, it can be challenging to effectively communicate and message the value of health equity and ongoing efforts to diverse stakeholders.

Voices for Healthy Kidsa joint initiative of the Robert Wood Johnson Foundation and the American Heart Association, developed a messaging guide that provides custom-built messages and insights for policy advocates to further the advancement of health equity. This guide provides an overview of shared values and the need to harness these values in mobilizing decision makers to take action.

Join the NAM for a webinar where experts provide research-based tips and techniques for advancing health equity in public policy. A case study will illustrate how value-based messaging has proven effective in creating common ground while unifying communities and decision makers to create needed change.


Webinar Objectives

  • Highlight successful strategies for messaging and communicating health equity in public policy.
  • Provide an example of a successful communications campaign that effectively utilized evidence-based strategies to engage key stakeholders to advance health equity in public policy.
  • Identify current research gaps around effective messaging and communication for health equity. 

Audience Q&A will give webinar attendees the opportunity to engage with the webinar speakers.

Webinar speakers include:

  • John Dreyzehner, Commissioner, Tennessee Department of Health
  • Jennifer Messenger Heilbronner, Executive Vice President, Metropolitan Group
  • Ben Schmauss, Government Relations Director for Nevada, American Heart Association 


The webinar is open to the public and will be hosted on Zoom. Please register on this page. Webinar login information will be sent to you prior to the webinar. If is it not sent to you, please access the webinar through the following link: OR by phone at +1-646-558-8656. 

Each webinar will be archived and materials will be posted on the Culture of Health Program webpage following the event.

 Questions? Please email Mariana Zindel at


About the Culture of Health Webinar Series

The Culture of Health  Webinar Series will be held over the next year to provide exemplars and resources to help build the capacity of communities to advance a culture of health. The series will host experts working across national, state, and local levels to highlight and share tools and tactics that communities can leverage  to advance health equity.

About the Culture of Health Program at the National Academy of Medicine

The National Academy of Medicine’s Culture of Health Program, funded by the Robert Wood Johnson Foundationis a multiyear collaborative effort to identify strategies to create and sustain conditions that support equitable good health for everyone living in America. The first five years of the program will produce a series of consensus studies from the National Academies of Sciences, Engineering, and Medicine, as well as public workshops, community events, and tools for stakeholders.

Have questions about WEBINAR: Messaging to Advance Health Equity in Public Policy? Contact National Academy of Medicine

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National Academy of Medicine

The National Academy of Medicine (NAM), established in 1970 under the name Institute of Medicine (IOM), is an independent organization of eminent professionals from diverse fields including health and medicine; the natural, social, and behavioral sciences; and beyond. It serves alongside the National Academy of Sciences and the National Academy of Engineering as adviser to the nation and the international community. Through its domestic and global initiatives, the NAM works to address critical issues in health, medicine, and related policy and inspire positive action across sectors. The NAM collaborates closely with its peer academies and other divisions  within the National Academies of Sciences, Engineering, and Medicine.

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