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Webinar: Media Relations Is Alive And Well!

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ARC Webinar: Media Relations Is Alive And Well!

Webinar: Media Relations Is Alive And Well! American Farm Bureau Federation's Will Rodger traces how AFBF cultivated relationships, shaped messages, and targeted stories to reporters and editors who - in most cases - probably knew less about agriculture than they should have.

What take away info will attendees receive?

  • A better understanding of how to work with media to develop a relationship that helps future engagement.
  • Learn about tactics and strategy approaches from cases studies.
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