Overview:

While the Asia Pacific e-reputation peaks and gains competitiveness, it is essential for DMOs and marketers to map what travel and tourism themes are on the rise and drive positivity in online conversations today. By deep-diving into social sentiment data related to resilient destinations – either reopening or being able to maintain a positive link with the travel community, TCI Research experts will share insights that DMOs and marketers can promote and amplify so as to accelerate the resilience and recovery.

What You'll Learn:

Key insights into key drivers of tourism resilience and recovery for the Asia Pacific travel from the new TCI Research/TRAVELSAT© Sentiment report

The latest trends around Asia Pacific competitive reputation

Examples of inspiring destinations paving the way of sustainable travel resilience

Tactical recommendations for DMOs on how to stand out of the crowd while tourism resumes

As part of your PATA Membership benefits, registration to this workshop is free for PATA International Members – please use the email address associated with your organisational membership to register for this event. Registration fees apply for all other participants.

Agenda [All times in Singapore Time - ICT (GMT +8)]

16:00-16:50 Webinar | The impact of re-opening on recovery patterns

16:00-16:05 Introduction

Paul Pruangkarn, Chief of Staff, PATA will welcome participants, introduce the speaker and provide housekeeping notes and an overview of the webinar.

16:05-16:35 Presentation from TCI Research

Update on Asia Pacific travel-related sentiment

The latest trends around the state and dynamics of web social conversations influencing the competitive attractiveness of Asia Pacific destinations

A mapping of positive reputation drivers able to accelerate the rebound

Speaker:

Olivier Henry-Biabaud, CEO, TCI Research

16:40-16:50 Q&A

Moderator:

Paul Pruangkarn, Chief of Staff, PATA

Speaker:

Olivier Henry-Biabaud, CEO, TCI Research

16:50-16:55 Wrap Up

Speaker:

Paul Pruangkarn, Chief of Staff, PATA

-- ENDS --

Speaker

Olivier Henry-Biabaud

CEO, TCI Research

Profile/Bio: Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation. Olivier was awarded by UNWTO in 2011 for its research program TRAVELSAT and has worked for 100+ destinations and travel brands worldwide, providing visitor economy players with insights using a smart combination of surveys and social data analytics. In 2017, he received the Best Travel Market Research CEO Award from the EU Business News.

Moderator:

Paul Pruangkarn

Chief of Staff, PATA

Profile/Bio: Paul Pruangkarn is the Chief of Staff at the Pacific Asia Travel Association (PATA), headquartered in Bangkok, Thailand. In his role, he assists the CEO in executing the strategic goals and activities of the Association across all departments. In addition, he is currently overseeing the day-to-day operations of all communications, public relations, and marketing, and serves as one of the key spokespersons for the Association. Paul also manages PATA’s public sector relationships with governments across the region, ensuring alignment of the Association’s public policy positions together with its member organisations, Alliance partners, and NGO associates such as the World Bank and the World Economic Forum. In his communications role, he works to enhance PATA’s public image through various media outlets and maintains the Association’s media partnerships with such organisations as BBC World News, Skift, TTG Asia, and Travel Weekly Group. He has also spoken regularly at conferences on behalf of PATA, as well as facilitated and emceed many events organised by the Association. In addition to his communications role, Paul hails from New York and has spent over a decade living in Thailand. Prior to PATA, Paul worked at an Internet start-up in Bangkok as the Senior Business Development Manager, overseeing its daily operations and B2B hotels sales partnerships, and as the Sub-Editor at Radio Thailand English Language News, where he also worked as an on-air personality. Before moving to Thailand, he spent five years as the Newsroom Supervisor at Business Wire, a subsidiary of Berkshire Hathaway, working with clients across the US, London, Paris, Berlin, and Tokyo. He has also worked for such companies as Reuters, British Petroleum, and Traditional Home Magazine. Paul received his Bachelor of Arts degree majoring in Classics with a concentration in Mediterranean Art and Archaeology from the University at Buffalo in New York.