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*WEBINAR* Instagram Analytics 101

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San Francisco, CA 94103

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Join us this summer for our series: Instagram Basics with Tech Ladies' Breanne Thomas!

Take your Instagram game to the next level with the help of freelance social strategist and Tech Ladies own social media manager, Breanne Thomas. We’ll cover off on building an authentic brand on the platform, how you can utilize Instagram analytics to get more followers, and how you can begin telling better stories via Instagram Stories.

Webinar #3: August 15
Instagram Analytics 101

Understanding Instagram analytics and deciphering all the related jargon can be a lot to handle: What does reach mean? How is it different than impressions? And how can you really tell if people are actually engaging with your content?

Despite the initial overwhelming sense you might get when you first look at Instagram’s in-app analytics tool, I promise anyone can figure it out and translate the numbers into meaningful takeaways. After all, understanding Instagram analytics and the data not only helps you measure the success of your current approach, but it can also help inspire your future ideas and strategy shifts—it’s a win-win!

After this webinar, you’ll walk away with:

  • A clear understanding of Instagram’s analytics tools and its functionality

  • Ideas for how you can comb through the data to help make changes to your Instagram strategy

  • Recommended KPIs for various business goals that you can begin tracking today

Note: You should already have switched your account over to a Business Profile before this webinar. Head here for the step-by-step details. https://help.instagram.com/502981923235522


Make sure to register for the rest of the series!

Webinar #1: July 18
Create an Authentic Brand on Instagram

Instagram is one of the first places many people will come to discover more about you and the work that you do. So branding yourself on the platform is a must! And while photos of your pets or last night’s meal are great once and awhile, they don’t tell a complete story.

But how do you about making a change in your Instagram content without doing a complete 180 and alienate those that already follow you?

In this webinar Tech Ladies' Instagram Manager Breanne Thomas will walk you through the questions you need to ask yourself before updating your approach and tips for making the shift organically. After this webinar, you’ll walk away with:

  • A clear understanding of how to freshen up your overall Instagram presence
  • New content ideas no matter your industry
  • Confidence to start testing a new Instagram strategy (and knowing when to make adjustments as needed)

Webinar #2: August 1
Creative Storytelling for Instagram Stories

With more and more people watching Instagram Stories than ever before, it’s important you make good use of that important real estate. And that means going beyond basic event recaps and selfie videos—it’s time to get creative and think smart. It’s time you use Stories to tell stories.

This webinar is for anyone who is ready to go beyond a few one-off posts and basic in-app functions in order to begin approaching Instagram Stories as an opportunity for creative, elevated storytelling.

By understanding what it takes to tell a short but meaningful story no matter the platform, you’ll make stronger choices about the content you share, the tools and apps you use, and the overall way you’ll approach Instagram Stories going forward.

After this webinar, you’ll walk away with:

  • New ideas for crafting compelling Instagram Stories

  • Insider tips and tricks for getting the most out of the in-app functions

  • Suggestions for third party apps so you can design complex templates without Photoshop




Breanne Thomas is a freelance social media and content strategist, who focuses her efforts in the tech, beauty, fashion, and film industries. She has worked part time with Tech Ladies since early 2016, first focusing on the Tech Ladies' blog before moving onto their weekly newsletters and the rapidly growing Instagram account. Other clients include Facebook, CNN, SoulCycle, Raya, Marriott, A24, Later, and several other small and independent brands.

Prior to going freelance, Breanne was the Director of Digital and Social Media at Milk Makeup. Before that, she worked at the digital agency Big Spaceship, where she ran social for Samsung Mobile's global account and assisted in new business acquisition. She got her start in tech through various internships at Foursquare, Birchbox, and other then up-and-coming NYC startups.

Details/Info:

  • We will email you login upon registration, one week, 1 day, and 1 hour before the event.
  • FYI: Ticket sales stop at 10am PT/1pm ET to ensure everyone gets log in info.
  • Don't see your sign in link? Check your SPAM for an email from Tech Ladies or Eventbrite.
  • Still don't see it? Drop a line to sophie@hiretechladies.com
  • YES, webinars are recorded! If you buy a ticket, we'll send you a recording to watch approximately 1 week after it airs.
  • Please also note that we are unable to provide refunds after the webinar has ended.

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