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*Webinar* How to Gain Influence as a Marketer at a Tech Company

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San Francisco

WEBINAR

Online only

San Francisco, CA

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Description

It’s no secret: being a “non-technical” team member at a tech company is tough. You may struggle to establish good rapport with your head of product, your projects may be treated with less urgency than the dev team’s, or you may feel like you’re constantly working under a microscope.

As the first marketers hired at two tech companies ourselves, we’ve experienced each of these challenges in our own careers. The good news, though? Things can improve from here. You do have the power to build trust with your technical coworkers, shed that “non-technical” label, and gain influence in your role as a marketing leader.

In this webinar Claire and Georgiana will walk you through the importance of and how to:


  • Shift your mindset from “employee” to “essential”

  • Earn your CEO’s trust

  • Get (at least a little) technical

  • Hold regular one-on-ones with department heads

  • Tie every project to business value

  • Know your customers better than anyone

  • Get familiar with the product roadmap


Bio:

Claire Suellentrop and Georgiana Laudi address the unique struggles of SaaS marketers, based on their firsthand experience building brands (pretty much from scratch) as the Director of Marketing at Calendly and VP of Marketing at Unbounce.

Together, they run Forget The Funnel, a series of free weekly workshops for SaaS marketers, on topics like gaining C-Suite trust, thinking strategically, and getting buy-in when pitching new marketing experiments.


Details/Info:

  • We will email you login details 24 hours, 6 hours, and 1 hour before the event.

  • FYI: Ticket sales stop at 10am PT/1pm ET to ensure everyone gets log in info.

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  • YES, webinars are recorded! If you buy a ticket, we'll send you a recording to watch approximately 1 week after it airs.

  • Please also note that we are unable to provide refunds after the webinar has ended.


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Date and Time

Location

San Francisco

WEBINAR

Online only

San Francisco, CA

View Map

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