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Webinar: How to Build and Use Buyer Personas by Criteo Sr PMM

Product School

Wednesday, April 3, 2019 from 11:30 AM to 12:00 PM (PDT)

Webinar: How to Build and Use Buyer Personas by Criteo...

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Apr 3, 2019 Free  

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Event Details

*** DISCLAIMER: This event is ONLINE ***

Product Management today is the hot trend that everyone wants to be a part of. And there's lots that you can learn from established professionals. So when you're starting out your Product Management career, how should you go about it? What are the key tools you need to consider?
Come find out this Thursday with Riana Zimmerman from Criteo.

Main takeaways:
-Learn how to build a set of buyer personas tailored to your product
-Learn how to source information for the personas, and key questions you should ask interviewees
-Learn how you can use buyer personas to drive customer-centricity in your organization

Meet the Speaker: Riana Zimmerman

Riana Zimmerman is a Senior Global Product Marketing Manager at Criteo in New York. She has previously worked as Product Marketing Manager at Smart Ad Monetization Platform. Riana became a Product Manager and found that her wide range of skills was a perfect match for a career in product.

View the Speaker's LinkedIn

Get the FREE Product Book here

Have questions about Webinar: How to Build and Use Buyer Personas by Criteo Sr PMM ? Contact Product School

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When

Wednesday, April 3, 2019 from 11:30 AM to 12:00 PM (PDT)


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Organizer

Product School

Founded in Silicon Valley in 2014, Product School is the first technology business school.

 

We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

 

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

 

Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.

 

In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.

 

 

Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize meetups in over 150 cities worldwide, host the Product Awards, and run ProductCon, a multi-city conference attended by thousands of professionals every year.

 

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