Building a great product starts with knowing your customers’ needs first (not the other way around). Don’t fall into the trap of building a shiny solution and dangling it in front of your customers. They might not even use it!

There are tools and techniques that can get you closer to understanding your customers’ needs. Find out here!

Main Takeaways:

1. Before the interview, set clear goals and align with your team:

• What do we want to learn at a high level?
• What questions do we want to ask?
• What types of interviews do we want to conduct?

2. During the interview, focus on the customer ("the customer is king/queen"):

• Use the 80/20 rule and listen 80% of the time and talk 20%
• Make the customer feel at ease by treating the meeting as a conversation, not an interview
• Ask open-ended questions and... listen

3. After the interview, debrief with your team:

• What went well and what can be improved?
• What were the big takeaways?
• Share big takeaways with the whole team and start prioritizing!

Meet the Speaker: David Cho

David is a Senior Product Manager at Zillow on the new rentals enterprise team where he is helping the company reimagine the way customers find and rent homes.

View Speaker's Full Profile

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