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[Webinar] Cause Marketing 101: What it is, what it’s not and how to get it right

Atlanta Interactive Marketing Association

Wednesday, August 28, 2019 from 2:00 PM to 3:00 PM (EDT)

[Webinar] Cause Marketing 101: What it is, what it’s...

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Attendee 3d 6h 53m Free  

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When Cause Marketing efforts are done well, they can drive long-term loyalty, affinity, conversation and impact — for both your brand and the cause you’re supporting. But when the pendulum swings the other way, your good intent can easily turn into a “purpose washing” PR nightmare. 

In the first webinar of our series, we’ll explore why “cause marketing” needs to be more than just marketing, the value of changing our success metrics from impressions to impact, and how to leverage the collective momentum of your customers (AND your employees) to strengthen your brand while also improving the world. 

 

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Have questions about [Webinar] Cause Marketing 101: What it is, what it’s not and how to get it right? Contact Atlanta Interactive Marketing Association

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Wednesday, August 28, 2019 from 2:00 PM to 3:00 PM (EDT)


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Atlanta Interactive Marketing Association

This event has been organized by the the Atlanta Interactive Marketing Association (AIMA).  For more information about membership, sponsorship or events, please visit http://www.atlantaima.org.

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