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*Webinar* Capture the Audience You're Missing: Marketing to Customers 50+

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San Francisco

San Francisco, CA 94105

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By 2035, for the first time in American history, people aged 65 and older will outnumber those 18 and younger, and it’s time for entrepreneurs and marketers to take note.

Join Jeannette McClennan for user insights into one of the largest untapped audiences— people over 50.

Jeannette is a digital innovation expert who's worked extensively with organizations like AARP to define this demographic, including their wants and needs.

In this webinar, you'll learn

  1. The user profile of this age group. Research shows that these individuals are being passed over despite their significant buying power.
  2. The ins and outs of the New Life Curve - McClennan’s IP - which succinctly describes this demographic, which she calls The Mindful Adult.
  3. Three key insights important to inventing and shaping products and services targeting this segment include:
    Impact of longevity
    Importance of purposeful living
    Lifestyle changes
  4. How to shape innovative efforts for this age group, using multiple product and marketing case studies

Jeannette McClennan is the Founder and President of the digital technology firm, The McClennan Group. She has held C-level positions at five companies and has spent her career defining and developing innovative products and services essential to revenue attainment and business growth.

She has developed digital products and services for AARP, Holiday Retirement, and HumanGood, among others, and is the co-author of the new book Innovators Anonymous: Seven Steps to Get Your Product Off the Ground.

Previously, Jeannette led sales and marketing at MapQuest, which became a leader in travel and destination planning; transformed Reuters into a strategic partner able to support the early real-time editorial team to cover U.S. market, which was at the foundation of creating of the Fox News Network; established Organic as an e-commerce leader delivering excellence in shopping experiences for Tommy Hilfiger, Zagat, Microsoft/Corbis, Sting/Compaq, and Garnet Hill; transformed Ogilvy Interactive’s competencies to serve IBM, American Express and others as Ogilvy’s first digital marketing president in North America; built Local Matters into a local search leader; and spearheaded Daily Makeover’s breakthrough in facial recognition “try-on” technology.

Details/Info:

  • We will email you login upon registration, one week, 1 day, and 1 hour before the event.
  • FYI: Ticket sales stop at 10am PT/1pm ET to ensure everyone gets log in info.
  • Don't see your sign in link? Check your SPAM for an email from Tech Ladies or Eventbrite.
  • Still don't see it? Drop a line to sophie@hiretechladies.com
  • YES, webinars are recorded! If you buy a ticket, we'll send you a recording to watch approximately 1 week after it airs.
  • Please also note that we are unable to provide refunds after the webinar has ended.

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San Francisco

San Francisco, CA 94105

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