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Webinar - Building Legacies and Bequests

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Building Legacies and Bequests: Lessons From 20 Years of Research and Successful Professional Practice

About this Event

This session will explore all there is to know about legacy/bequest giving from research and successful professional practice.

We'll explore who gives, why they give and the factors that drive decision making. The session will major on the legacy case for support and how to put together a solidly emotional proposition.

We'll also look at the use of language in bequest campaigns and how to write compelling copy drawing on learning from the science of temporal decision making and construal theory.

We'll also look at the good, the bad and the ugly of professional practice, teasing out how to develop communications that really work.

We'll also show you how to create campaigns that add meaningfully to supporter wellbeing and how that can dramatically build take-up and retention post-pledge.

Miss out at your peril!

By the end of this webinar, participants will be able to:

1) Outline the profile of a typical legacy donor

2) Understand the size of the legacy market and the opportunity it represents

3) Make the case for investment in legacy fundraising

4) Design appropriate solicitation materials

5) Write copy that reflects the right consumer "mindset"

6) Massively build legacy income for your organisation

The session will be led by Professor Adrian Sargeant.

The lecture will be approximately 60 minutes in duration, plus up to 15 minutes of questions and answers.

You will receive a recording of the webinar afterwards which you will have access to for 30 days.

Other webinars in this series:

Webinar 1: How to Say Thank You?

Webinar 2: Building Donor Loyalty: Lessons from Research

Webinar 3: Introduction to Philanthropic Psychology

Webinar 4: Relationship Fundraising

Webinar 5: Christian Faith and Fundraising

Webinar 6: Building Legacies and Bequests: Lessons from Research and Practice

Please see our Eventbrite profile to book the other webinars in this series or to see our other training and development opportunities, including residential masterclasses and online certificate qualifications: http://philanthropy-institute.eventbrite.com/

If you have any questions about this webinar, or any of our other training, please email emma@philanthropy-institute.org.uk, or call +44 (0) 1752 545706.

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