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Webinar: B2B Ecommerce - how to avoid channel conflict

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Join this 25-minute webinar to discover our winning strategies for avoiding channel conflict, and see them in action with some of our clients. As the B2B ecommerce market matures, it’s more important than ever to work in partnership with an ecommerce platform that can provide the robust, responsive technology required to power sales and financial growth.



What you will learn:

  • If your different routes to market converge at the same end point, discover how to navigate the common pitfalls that may result in creating direct competition

  • How to engage your employees so that they embrace ecommerce

  • Innovative strategies for incentivising your teams

  • How to implement a successful Click & Collect strategy and how that can mitigate conflict

  • How to harness your technology to get a single customer view of activity and understand channel conflict from the customer perspective


Who should join this webinar:

  • Ecommerce Managers

  • Heads of Online Retail

  • Heads of Omnichannel Strategy

  • Leaders looking to launch an ecommerce strategy

  • Digital Channel Managers with a responsibility for managing online and store fulfilment

  • Customer Experience specialists who need to provide seamless delivery

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