Webinar: A/B Testing Best Practices by Hulu Product Leader
Event Information
About this Event
Almost anything can be subjected to A/B testing. Websites, emails, ads, and even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.
Main Takeaways:
- Test Lifecycle: From Ideation to production and post-analysis
- Experiments & Features: Benefits of testing large features
- Top Challenges of A/B Testing: Main challenges product managers face as it pertains to testing
Meet the Speaker: Amna Aftab
Amna is a Product Manager at Hulu. She is an experienced Product Manager with a history of delivering feasible & viable solutions in an agile environment.
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