Event Information

Share this event

Date and Time

Location

Location

1 Banting Suite A

Irvine, CA 92618

View Map

Event description

Description

The OCIE SBDC’s WEBIFY program is designed to take entrepreneurs and business owners through all aspects of establishing a strong and effective online presence. We work with you to develop your business idea, setup your business [if not in business already], plan marketing strategies and tactics based on market research, establish your online presence via your own website, local directories and social media, and develop knowledge of the tools that will make your online business successful. This program is offered at no cost to you, made possible by our business development partners.


25 people will be selected based on an interview process. You will not be able to participate in this program without attending the mandatory orientation. There is no cost to participate in this program.

Program

The program consists of four (4) face-to-face workshops/training sessions and three (3) virtual meetings, in addition to a mandatory orientation session, that takes the prospective entrepreneurs and business owners through the necessary steps and guide that will ensure their success in establishing and growing a solid online presence, starting with an ecommerce store.


Entry Week | 2/26 | Mandatory Orientation

• Curriculum Overview
• The Learning Process
• Expectations & Outcomes
• Selection Process & Commitment

Week 1 | 3/5 | Getting Started

• Your Business Structure
• SWOT
• Branding
• Market Research
• Domain Names & Hosting Services

Week 2 | 3/12 | Your Online Presence

• Website Solutions
• E-Commerce Solutions
• Shopify, Big Commerce, Etsy
• Introduction to Digital Marketing (Social Media, Blog, SEO, and more)

Week 3 | 3/19 | Getting Setup

• Products/Team Photography
• E-Commerce Setup
• Claiming Digital Assets (Social Media, review sites & local directories)

Week 4 | 3/26 | The Launch

• Marketing Strategy
• Going Live
• Graduation


Trainees (Entrepreneurs & Established Businesses) Benefits

Plan for success

Entrepreneurs - Go from conceptual to launch. Create a solid plan which will take them through the process of launching their online business.

Established Businesses – Go from brick & mortar presence to online expansion. Create a solid process to expand their current business into an effective online presence.

Market Research and Intelligence

Provide trainees with crucial data that will dictate their success via a market research report detailing macro and micro level industry-related data, market insights, and suitability analysis.

Digital Landscape

Assist with customer identification, matching online competitors, setting a unique selling proposition, and understanding the digital landscape.

Marketing Strategies & Tactics

Provide key elements necessary for putting together an effective marketing strategy and integrating tactics focused on successful outcomes.

Ecommerce Platforms

Understand available ecommerce platforms and selecting the solution that best fits their business (service vs. product.)

Digital Tools

Understand the available digital tools and key elements that help support a strong and successful online presence.

Going Live

Help trainees with domain name selection, hosting service, website launch, social media setup, and review sites identification.



Parking:

Parking will be complimentary. Please arrive early to recieve your parking permit and to display it on your dashboard.

This event is hosted by California State University Fullerton (CSUF) so parking permits are valid for CSUF desginated parking spots only. Please note where you are allowed to park in the below image:


Irvine Parking Instructions

Share with friends

Date and Time

Location

1 Banting Suite A

Irvine, CA 92618

View Map

Save This Event

Event Saved