Join the Web Mavens for food, drink and discussions about using online tools & techniques to extend your message, create community, impact behavior and motivate action.
Learn about extending the reach of your message using web, social and mobile; using the "always-on" nature of social and mobile context to engage users in advocacy, giving, sharing and acting; impacting behavior both on & offline; crafting successful calls-to action; and integrating your online communication and engagement efforts into a coordinated campaign.
This event is intended for people who want to motivate action- including engagement, advocacy and marketing - as well as the web and technology people involved in implementing solutions and developing the interaction.
You do not need to be a techie to attend!
Your calls to action and customer materials are being read on mobile, shared on social and experienced on websites - do you have a plan for how those pieces work together?
60% of website visits are from a mobile device - do you know if your communication and engagement tools are ready?
Different channels require different calls-to-action - do you know how to leverage that difference to motivate and engage?