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Webcast: How to Create a Powerful Messaging Platform

DFW Product Group

Thursday, September 17, 2015 from 12:00 PM to 1:00 PM (CDT)

Webcast: How to Create a Powerful Messaging Platform

Ticket Information

Type Remaining End Quantity
Free Webcast 88 Tickets Ended Free  

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Event Details

Webcast: How to Create a Powerful Messaging Platform

If you were to do a survey of executives, sales people, marketing, and other market facing personnel within a company and asked them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your products. This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. As product managers and product marketers, we like to blame the messenger for this problem, but the likely reality is that we are at fault.  Instead, we must own the message and then enable the organization to take this message to the market.   The starting point for doing this is a powerful messaging platform.

Key Takeaways from participating in this webcast:
- Understand the key business drivers for developing a messaging platform
- Discover the most important, but yet often overlooked, starting point for your messaging
- Learn the five key components of a successful Messaging Platform
- Understand how the Messaging Platform contributes to more success in the market

When it's time, join the webcast from here:

Meeting URL: https://meetings.webex.com/collabs/meetings/join?uuid=M92KLUNE77JO89OS2XXVB8QPXN-IJA7

Audio connection: +1-415-655-0001

Meeting number: 192-533-547

Access code: 192-533-547

About the Speaker
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship.  In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

Have questions about Webcast: How to Create a Powerful Messaging Platform? Contact DFW Product Group

When

Thursday, September 17, 2015 from 12:00 PM to 1:00 PM (CDT)


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Organizer

DFW Product Group

DFW Product Group is the premiere product management and product marketing association in the Dallas/Fort Worth metroplex. We encourage you to learn more...

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Webcast: How to Create a Powerful Messaging Platform
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