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Webcast: Driving the Sales Funnel to Close Deals

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Webcast: Driving the Sales Funnel to Close Deals

The Product Marketer is responsible for ensuring demand for a product in the market, and part of that responsibility is guiding marketing programs that will drive that demand. Without a clear understanding of the Product Marketer’s role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand?

In this webcast, you will learn:
• A clear definition of Product Marketing’s role in demand generation
• How Product Marketing interfaces with the rest of the marketing organization
• How to define program goals
• How to determine the best methods of customer acquisition
• How to define program metrics and monitor the marketing and sales funnel

When it's time, join the webcast from here:

Meeting URL:
Audio connection: +1-415-655-0001
Meeting number: 192 162 947
Meeting password: This meeting does not require a password
Access code: 192 162 947

About the Speaker
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

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