Web Innovators Group 42 (WebInno42)

WebInno is a regular gathering of over 1,000 people interested in internet and mobile innovation. Open to everyone in the community.

On Twitter: Use the hashtag #WebInno and follow us at @WebInno.

Agenda:

7pm: "Main Dish" Demos will present on stage:

• Bedrock Data - John Marcus III, Ben Smith, Adrian Mott, Taylor Barstow
• Bridj - Matt George
• Squadle - Le Zhang & Brendan Bencharit

6:30-9pm: "Side Dish" Demos will demo throughout the night:

• Animatron - Dmitry Skavish, Catherine Arizan, & Kate Skavish
• AppBlade - James Daniels
• Kidnosh - Sharon Sprague & Kelly Paszamant
• RocketBoard - Joe Lemay
• Zylo Media - Bob Bruce, Colin Snyder, & Kate Snyder

8-9pm: Content Marketing Crash Course for Startups - Presented by Jay Acunzo (Director at NextView Ventures, ex-HubSpot, Google) and Patrick Campbell (CEO of Price Intelligently; ex-Google)

• The majority of startups use content to market their businesses, but they either write too much about themselves (which doesn't generate any customers) or blog a few times before going dark (which only discredits them to new visitors). 
• In 45 minutes (plus Q&A), you'll learn the playbook that the most successful startups use to actually grow a viable audience and convert subscribers, leads, and/or customers. (There's no "secret," but the playbook visualized in this presentation is close.)
• Includes examples and data from successful Boston tech companies.

Note: the Royal Sonesta's lobby is currently under construction - find parking recommendations & arrival logistics here.