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Web Design 101 for Creative Entrepreneurs

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We're teaching your ropes of web design! You'll create your very own website to promote your freelance business.

About this Event

If you’re a creative entrepreneur, a winning website will help you get bigger contracts and better clients. Learn how to design your own website that gets you the opportunities you want to grow your business. Whether you’ve tried to design one 100 times, you’re allergic to technology or you’re still figuring out your business, we’ll teach you what you need to know to design, launch and move on from eternally “making” your website.

What you'll learn:

  • What you’re wasting time on. There’s a lot of information out there for all kinds of businesses and you are the whole design department. We’ll break down what’s essential, what’s not, and what order you should work in.
  • What a website strategy is and how to design one. This is the most crucial factor in making your website work for you — to get you the contracts and the clients you want. We’ll share our simple system to create your powerful strategy.
  • How to attract your ideal client. Your website is a tool for communication, so you need to be mindful of who you are talking with and how. We’ll show you key ways to get your message across to your ideal client.

About the instructor:

Ana María Agüero Jahannes is the Creative Director of Vibe Is Bright, a creative studio that designs branded virtual and real life spaces of engagement. Skilled at designing multi function projects, she’s worked with creative entrepreneurs, cultural institutions and startups to create everything from live/work spaces to online shops that double as schools to festivals that are also incubators. Ana aims to rewrite the narrative of design from traditional and contemporary African diasporic and indigenous perspectives. She has crystallized an approach to support clients in engaging with uncharted territory; her favorite moment in a project when her clients realize the potential of their own work and impact it will have. Ana also shines in the nitty gritty of design from sanding and painting to 3D modeling and pixel pushing. Outside of work, you can find her preaching on the beauty of the color brown, scheming on how to make [insert something you could buy], training handstands and throwing down in the kitchen.

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