WCLI Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as the risks, of using different social media platforms to reach current and potential customers.   

With our “Social Media Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons.   

Course Objectives: 

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.   

You Will:At the end of this workshop, participants should be able to:  

• Understand different social media platforms  
• Identify audience 
• Monitor and measure performance  
• Consider pros and cons before making decisions  

Target Student:Course Core Competencies: 

Module 1: Facebook  Topic A: Pros/ Cons  Topic B: Likes/ Comments  Topic C: Posts/ Links  Topic D: Tracking and Measurement 

Module 2: YouTube  Topic A: Pros/ Cons  Topic B: Channel  Topic C: Content and Voice  Topic D: Tags and Measurement 

Module 3: Twitter  Topic A: Pros/ Cons  Topic B: Voice  Topic C: Tags and Links  Topic D: Tracking and Measurement 

Module 4: LinkedInTopic A: Pros/ConsTopic B: Optimize Search in ProfileTopic C: Groups and LinksTopic D: Tracking and Measurement

Module 5: TikTokTopic A: Pros/ConsTopic B: Advertisement TypesTopic C: Tracking and MeasurementTopic D: Content

Module 6: PinterestTopic A: Pros/ConsTopic B: Pins and BoardsTopic C: Traffic and LinksTopic D: Tracking and Measurement

Module 7: TumblrTopic A: Pros/ConsTopic B: Posting and ConversationTopic C: LinksTopic D: Tracking and Measurement

Module 8: WhatsApp

Topic A: Pros/ConsTopic B: Account Set-UpTopic C: Major App FeaturesTopic D: Advertising

Module 9: SnapchatTopic A: Pros/ConsTopic B: AudienceTopic C: AdsTopic D: Tracking and Measurement

Module 10: InstagramTopic A: Pros/ConsTopic B: Niche and QualityTopic C: HashtagsTopic D: Tracking and Measurement