“Waste Not Want Not” - Demonstrate ROI on Paid 101 with EDGEY

Hosted by Team EDGEY, the agency responsible for £350k/month hospitality media spend, and whom drive over 200,000 monthly bookings for brands such as Loungers PLC, New World Trading Company, Comptoir Libanais + Revolution Bars. The session will teach you the basics of paid media (Meta, TikTok + Google), how to get bigger budgets from your CFO, demonstrate ROI and ultimately put bums on seats which otherwise would have booked your competitors.

Why attend?

Your budgets are tight and every pound counts. Every empty seat is revenue lost to a competitor. Spending money boosting posts or on awareness is frankly, a waste. 

This webinar will give you the confidence and clarity to prove the value of paid media to your CFO, your GM, or anyone else holding the purse strings. Whether you’re trying to secure bigger budgets, improve campaign performance, or simply understand where your money is going, this session will equip you with the fundamentals needed to turn advertising spend into real-world results.

What you will learn

• The core principles of paid media for hospitality, explained in plain English
• How to calculate and communicate return on investment (ROI)
• How to use paid social and PPC to drive bookings and walk-in trade
• Industry-specific examples of what “good” and “bad” looks like
• Common budget mistakes hospitality brands make and how to fix them
• How to build a business case your CFO can’t say no to