Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Want to Raise Your Google Quality Score? Shun the ‘Set it & Forget’ Mindset

The Social Media Monthly

Tuesday, June 23, 2015 from 1:00 PM to 2:00 PM (EDT)

Want to Raise Your Google Quality Score? Shun the ‘Set...

Ticket Information

Type End Quantity
General Admission - Online Ended Free  

Share Want to Raise Your Google Quality Score? Shun the ‘Set it & Forget’ Mindset

Event Details


Want to Raise Your Google Quality Score?

Shun the ‘Set it & Forget’ Mindset 



June 23rd, 2015 1pm - 2pm EST

 

Description:


Paid Search is not “Set It & Forget It” media. If you want optimal results from paid search, you must build fundamentally sound campaigns, monitor their progress at every opportunity and continually tweak, tweak, tweak. Discipline is the way to win. And how can you win anything if you don’t maximize your scoring power? That’s the reason Google calls its relevancy metric “Quality Score.” The higher your ad scores, the higher your ad ranks in every search auction. The higher your ad ranks, the more likely clicks will become sales. In other words, a high score increases your likelihood of winning business through paid search campaigns.

Join Kurt Anagnostopoulos, paid search veteran and co-founder of digital marketing agency KeywordFirst, to learn the 5 most important factors of Quality Score – and 3 ways to influence them.

 

 

Presenter: Kurt Anagnostopoulos


About Kurt Anagnostopoulos

Kurt Anagnostopoulos has worked in the digital marketing space since the late 90’s. Before co-founding the digital marketing agency KeywordFirst, Kurt held executive positions in internet marketing and e-commerce for W.W. Grainger and SMG Search, a division of Starcom MediaVest Group.

 

Have questions about Want to Raise Your Google Quality Score? Shun the ‘Set it & Forget’ Mindset? Contact The Social Media Monthly

When

Want to Raise Your Google Quality Score? Shun the ‘Set it & Forget’ Mindset
Seminar Science & Tech

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.