Free

Wanderway: A hands-on workshop exploring creative digital engagement

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Rochester Art Center

40 Civic Center Drive SE

Rochester, MN 55904

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Join us for this FREE one-day workshop designed to help small cultural organizations, artists, and creative small businesses explore creative and sustainable digital engagement. The goals of the workshop are to provide encouragement, build confidence, and offer useful tools and know-how that enable participants to connect with, engage, involve, and serve more people in the ever-evolving online environment. Our workshop is designed with the resource-strapped in mind, and will address the emotional and ethical aspects of digital engagement, not merely the practical. Come away with new skills, new insights, and new friends and colleagues.

Our workshop focuses on engagement and relationship-building. It aims to help participants expand their reach and develop the capacity for substantive interactions with fans, allies, and collaborators. We believe that transformative possibilities are available to those who overcome their fear of digital technology and commit to the process of learning new tools and new ways to connect.

The workshop draws from the online resource Wanderway, guiding participants through hands-on exercises, reflections, and small group discussions. Participants will leave the workshop with ideas and tools that can be revisited often and shared with other colleagues.

Workshop topics will include:

  • Facing the fear of beginning something new and ever-changing

  • Listening to audiences and expanding your reach to new people

  • Cultivating your online voice

  • Thinking about what you and your organization have to share with others, your strengths and assets

  • Exploring available media channels

  • Developing habits for content planning, creation, and sharing

  • Understanding the impact of your digital engagement, including the impact on yourself.

Participants will leave with a deepened awareness of existing platforms and audience expectations as well as a clear set of next steps for honing organizational voice, planning online engagement, and cultivating meaningful connections with audiences online.

The workshop, course materials, refreshments and lunch are free but require pre-registration. Plentiful free parking. Space is limited.

This activity is made possible by the voters of Minnesota through a grant from the Minnesota State Arts Board, thanks to a legislative appropriation from the arts and cultural heritage fund.







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Rochester Art Center

40 Civic Center Drive SE

Rochester, MN 55904

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