A$461.93 – A$549.71

WALK IN YOUR CUSTOMER'S SHOES: what, how, and why of user research

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IC Boardroom, Innovation Centre Sunshine Coast

90 Sippy Downs Drive

Sippy Downs, QLD 4556

Australia

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Refunds up to 7 days before event

Event description

Description

Want to increase your customer base? Looking to improve your product/service? About to redesign an experience to create incomparable value? Just starting out and no idea where to start?

This seminar on user research gives you the tools to start your journey to getting up close and personal with your customers.


Why do it? Think like a customer, feel like a customer, build empathy, understand their needs, and you will know what it is like to BE THEM. Then it's simple to build rapport, create phenomenal experiences, and give them more value than they imagined. It all starts with user research.


In the 1 day seminar we will cover:

  • Introduction to user research

  • Designing a study

  • Segmenting customers

  • Core tools (observation, interviews, card sorts, surveys, A/B tests, ethnography)

  • Making sense of the data

  • Developing personas

  • Developing customer journeys

  • Transforming insights into products/services

  • DOs/DON'Ts of user research


The session includes theory and practical activities designed to hone your skills (and lunch). All participants take home a workbook containing core content and tools.

At the end of the session you will be able to confidently design and lead a user research study.

Sign up and get ready to shift your thinking around your customers, their experiences, and how you connect with them!

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Date and Time

Location

IC Boardroom, Innovation Centre Sunshine Coast

90 Sippy Downs Drive

Sippy Downs, QLD 4556

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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